Case Study: Kimberly‑Clark achieves rapid bushfire relief and significant fundraising impact with Good2Give

Quick response to help during the bushfire crisis

Kimberly Clark, a global consumer goods company with 42,000 employees, faced an urgent need to support Australian communities devastated by the bushfire crisis. To mobilise staff and international donors quickly, Kimberly Clark partnered with Good2Give and used Good2Give’s Workplace Giving Platform to coordinate employee giving and relief appeals.

Good2Give implemented the Workplace Giving Platform for Australian and New Zealand employees and created an online fundraising page in North America that directed donations to local foodbanks, the World Wildlife Fund and the Australian Red Cross. Combined with Kimberly Clark’s product donations via Foodbank Australia (nappies, sanitary products, facial and toilet tissue), the initiative raised many thousands of dollars and delivered essential supplies to evacuation centres, displaced communities and frontline services, providing both immediate relief and ongoing support.

Kimberly Clark

Hannah Mann

Communications Consultant