Case Study: Accor supports 1,500+ team members with Good2Give’s All Heartist Fund services

ACCOR have launched a generous response to COVID-19 which builds on their proactive CSR strategies

Accor, the global hospitality group behind brands such as Sofitel, Pullman, Novotel, Mantra and Mercure, needed a way to support team members, business partners and frontline medical professionals hit hard by the COVID-19 crisis. Working with Good2Give, Accor looked for a secure and compliant way to manage its relief program across the Pacific region.

Good2Give provided compliance and funds distribution services for Accor’s All Heartist Fund, a €70 million initiative designed to deliver financial, medical and general life support through a manager-led application process. The program has awarded over $2 million in grants to more than 1,500 team members since April, helping Accor respond quickly and compassionately to the pandemic’s impact.

Accor

Marc Bennie

General Manager of Indigenous Programs and Community Investment