Case Study: San Mateo County Sustainability Department refreshes its brand and website with Good Stuff Partners

San Mateo County Sustainability Department unifies 7 focus areas with Good Stuff Partners

The San Mateo County Sustainability Department, a government office with an expanded mission far beyond its original recycling focus, required a comprehensive brand refresh to better represent its broad scope of modern sustainability work. They partnered with Good Stuff Partners for a suite of services including brand identity, brand experience, and campaign development to create a new logo and identity that would elevate their standing and reflect their holistic approach.

Good Stuff Partners delivered a complete solution, evolving the outdated logo into a modern icon, developing a vibrant new color palette and typography, and designing a cohesive website with improved navigation. The rebrand also included creating custom iconography and targeted brochures. This revitalized identity successfully reinvigorated the department's team, unified their public-facing materials, and amplified their vital work, making it easier for the community to engage with their initiatives and resources.

San Mateo County Sustainability Department