Case Study: The Royal British Legion boosts remembrance engagement with Good Relations’ Two-Minute Silence social campaign

The Royal British Legion drives Armistice Day engagement with Good Relations and 400,000 Instagram followers

The customer, The Royal British Legion, the national custodians of remembrance, was challenged to encourage people on social media to pause their posting during the annual Two-Minutes Silence on Armistice Day. The vendor, Good Relations, developed a campaign to address this.

Good Relations' solution was to enlist celebrities to dedicate their social media platforms to veterans just prior to the silence. This campaign resulted in significant participation from high-profile figures like Major Tim Peake, who directly encouraged his 400,000 Instagram followers to observe the silence, successfully amplifying the act of remembrance.

The Royal British Legion