Case Study: Project Everyone drives global awareness of the Sustainable Development Goals with Good Relations

Project Everyone drives 2,000+ media hits for SDG halftime campaign with Good Relations

The customer, Project Everyone, faced the challenge of raising mass awareness for the Sustainable Development Goals, which were significantly off track at their halftime point toward a 2030 deadline. The vendor, Good Relations, was tasked with supporting this initiative to highlight the urgency to global leaders ahead of the UN General Assembly.

Good Relations developed a solution centered around a repurposed version of Al Pacino’s iconic "inch by inch" speech from *Any Given Sunday*, which called for a historic second-half comeback. The vendor's teams secured over 2,000 pieces of editorial coverage in influential global media, ensuring the message reached key decision-makers and drove significant awareness for the campaign.

Project Everyone