Case Study: Krispy Kreme achieves Gen Z engagement and sales with Good Relations

Krispy Kreme racks up 2M organic views with Good Relations

The customer, Krispy Kreme, faced the challenge of building relevance, engagement, and sales with its core Gen Z audience in a competitive market for sweet treats. The vendor, Good Relations, was engaged to help address this.

Good Relations created a collaboration with PrettyLittleThing, co-developing a limited edition range of doughnuts and launching an exclusive YouTube series. This solution generated significant cultural engagement, resulting in over 2 million organic video views, more than 100 influencer posts, and 2 billion opportunities-to-see.

Krispy Kreme