Case Study: Yelmo Cines drives off-season ticket sales with Good Rebels

Yelmo Cines triples code sales with Good Rebels

Yelmo Cines, a leading cinema chain in Spain, faced the challenge of overcoming the seasonality of cinema attendance and increasing ticket sales during off-peak periods. They partnered with the vendor Good Rebels to develop a strategy that would break this trend while maintaining their brand value.

Good Rebels created an independent e-commerce platform using WordPress and WooCommerce to sell promotional ticket codes. They launched a targeted campaign called "Hazte un cine" (Become The Cinema) through social media and Google Adwords. The initiative was a resounding success; Good Rebels tripled the number of codes Yelmo expected to sell and doubled the expected number of buyers, with each user purchasing an average of four codes against a target of three. This generated a new revenue stream and increased attendance during the traditionally quiet months.

Yelmo Cines