Case Study: Wall Street English achieves 360° digital tracking and better conversion with Good Rebels

Wall Street English scales tracking across 30 countries with Good Rebels

Wall Street English, a global English language school, faced a challenge in tracking and analyzing data across its vast digital ecosystem following a rapid international expansion. Their analytics implementation was outdated and incomplete across numerous country-specific websites and a crucial e-learning platform. They approached Good Rebels to implement a comprehensive data analytics solution using Universal Analytics and GA4.

Good Rebels established a detailed measurement plan and used Google Tag Manager and Firebase to implement advanced, scalable tracking across all public websites and the student app/platform. This solution provided Wall Street English with a complete overview of its digital assets, detailed user information, and the ability to optimize channels and user experience. The results included an integrated 360-degree view of their ecosystem and an increased conversion rate, forming a foundation for continued data-driven optimization.

Wall Street English