Case Study: UPS strengthens corporate reputation and social impact with Good Rebels

UPS collects over 8,000 toys with Good Rebels

UPS, a global logistics leader, faced the challenge of reinforcing its corporate reputation in Spain as an innovative, sustainable, and socially committed company. To connect with key audiences like the media, institutions, and society, they partnered with the vendor Good Rebels for strategic PR and communication services.

Good Rebels implemented a comprehensive communications strategy for UPS, which included managing spokesperson relations, designing high-impact events, and running social responsibility campaigns. This solution led to measurable results, such as an event that garnered 25 media mentions and a toy drive that collected over 8,000 items. Through this work, Good Rebels successfully bolstered UPS's local reputation and demonstrated its social impact.

UPS