Case Study: Repsol achieves 2.2 million euros in media value with Good Rebels employee advocacy

Repsol grows employee advocacy to 300+ ambassadors with Good Rebels

Repsol, a global energy company, faced the challenge of shifting its corporate communications from a centralized model to a more open and transparent one. To achieve this, they partnered with vendor Good Rebels to launch an employee-led social media advocacy program. The goal was to digitally enable employees to become brand ambassadors.

Good Rebels implemented a comprehensive solution using its own methodology, beginning with a proof-of-concept and an MVP before a full-scale rollout. The program provided training, support, and a technological platform for over 300 employee ambassadors. This initiative generated a significant media impact valued at 2.2 million euros for Repsol and established a strong community of internal advocates, with plans to expand the program globally.

Repsol