Case Study: Coca-Cola European Partners boosts employee brand advocacy with Good Rebels

Coca-Cola European Partners boosts internal engagement by 20+ points with Good Rebels

Coca-Cola European Partners (CCEP) wanted to develop a recognizable B2B voice by empowering its own employees to become digital brand ambassadors. The challenge was to move beyond a traditional program and build a community that would voluntarily share high-quality content on social media, transferring the company's culture and brand essence. To address this, they partnered with the vendor Good Rebels.

Good Rebels developed the "Storymakers" program, a training and employee voice initiative based on a framework of nine pillars. The solution focused on fostering a strong sense of belonging through emotional rewards and gamification, using the internal platform Redline (built on Sociabble technology) as a central hub. The results were significant, including a more than 20-point increase in internal communication open rates among participants, double the usage of training content, and the highest employee activation rate in Spain for CCEP in 2019.

Coca-Cola European Partners