Case Study: Wolfworthy increases revenue and ROAS with The Good Marketer’s Meta ads

Wolfworthy boosts revenue 84.6% with The Good Marketer

Wolfworthy, a British dog food brand, sought to scale their advertising spend on Meta platforms while maintaining a strong return on investment and a low cost per acquisition. They needed a clear strategy to effectively increase their ad budget. The Good Marketer was enlisted to manage their Meta Advertising.

The Good Marketer implemented a structured approach, creating around 10 ad groups that used a blend of interest and lookalike targeting. They prioritized extensive testing of creatives, including user-generated content, and gradually transitioned the budget to ensure a smooth scaling process. Over six months, The Good Marketer helped Wolfworthy achieve an 84.60% increase in revenue, a 15% decrease in cost-per-landing-page-view, and maintained the cost per acquisition while increasing ad spend by over 45%.

Wolfworthy