Case Study: Relco London achieves 216% more Direct Purchases with The Good Marketer

Relco London drives 216% more direct purchases with The Good Marketer

Relco London, an eCommerce brand selling vintage clothing, was struggling with broad and ineffective Paid Social campaigns that generated a high spend with little return. They approached The Good Marketer for help with their Facebook and Instagram advertising to improve targeting and drive purchases from engaged shoppers.

The Good Marketer refined audience targeting using niche interests and implemented tailored ad copy for different customer segments. They optimized campaigns with lookalike audiences and advanced tracking, which, combined with new email marketing strategies, significantly improved performance. As a result, The Good Marketer drove a 216% rise in direct purchases, achieved an overall ROAS of 8.08, and increased total conversion value by 224% to over £101,000.

Relco London