Case Study: Vanish boosts ad recall and autism awareness with Good-Loop

Vanish boosts ad recall by 57% with Good-Loop

Vanish, a fabric care brand, addressed the challenge of raising awareness for autism diagnosis inequality, particularly for girls who are three times less likely to be diagnosed than boys. Partnering with Good-Loop, they aimed to spark a mainstream conversation and promote their purpose using the vendor's View to Donate programmatic video format.

The solution implemented by Good-Loop encouraged viewers to watch an ad to unlock a donation to Ambitious About Autism. This campaign secured a 57% increase in ad recall and a 49% uplift in positive emotion. It successfully raised £25,000 for charity and led to a 44% increase in Vanish's association as a brand supporting the autistic community.

Vanish