Case Study: Soap & Glory boosts ethical brand perception with Good-Loop

Good-loop Helped Soap & Glory Reach an Audience of Women Aged 18-36

Soap & Glory partnered with Good-Loop to raise awareness of its support for The Hygiene Bank among women aged 18–36 with an interest in health and beauty. The brand’s goal was to build awareness while encouraging donations to a cause helping people who must choose between hygiene essentials, food, or keeping the lights on.

Good-Loop delivered a managed campaign using watch-to-donate pre-roll and outstream video placements across women’s lifestyle and entertainment sites. Optimisations focused on small and medium-sized players and high-performing sites, helping achieve a 69.4% completed view rate versus a 50% benchmark, lift Soap & Glory’s brand awareness from 58% to 74%, improve ethical perception to first place, and raise £17,526 through 369,787 unlocked donations.

Soap & Glory