Case Study: Huggies achieves stronger brand awareness and purchase intent with Good-Loop

Good-loop Helped Huggies Reach an Audience of Parents and Families

Huggies worked with Good-Loop to raise awareness of its Huggies Wipes products among parents and families in the UK. The brand wanted to increase visibility and strengthen purchase intent in a crowded fast-moving consumer goods market.

Good-Loop activated a programmatic brand awareness campaign targeting parent-focused audiences and used real-time brand study insights to optimise delivery toward stronger outcomes. The campaign delivered 2.5 million completed views, achieved a 72% completed view rate versus a 50% industry benchmark, lifted brand awareness from 80.5% to 90.6%, and increased purchase intent by 45% while reducing competitors’ purchase intent by 30%.

Huggies