Case Study: Birds Eye reaches foodie parents and boosts purchase intent with Good-Loop

Good-loop Helped Birds Eye Reach an Audience of Foodie Parents

Birds Eye partnered with Good-Loop to raise brand awareness for its Steam Fresh range and encourage people to eat “in full colour.” The challenge was to reach foodie parents and other adults aged 18+ across the UK and Ireland, using a brand-safe approach that would resonate with health-conscious audiences.

Good-Loop delivered a targeted awareness campaign using social-listening-driven audience selection, premium placements on titles like Good Housekeeping, Hello!, The Guardian and Live Strong, and desktop-optimized video delivery. The campaign achieved a 75% completed view rate versus a 50% benchmark, 77% viewability, and delivered a 17% uplift among regular Birds Eye purchasers, while also unlocking 1,019,347 donations and raising £50,000 for VegPower.

Birds Eye