Case Study: LG improves review management and uncovers consumer trends with Gominga

LG manages reviews across 4 business units with Gominga

LG Electronics Deutschland GmbH, a division of the global consumer electronics innovator, lacked market intelligence and control over its online customer feedback. The team had no way to monitor, analyze, or respond to reviews and questions for its products, leaving them in the dark regarding market sentiment and consumer trends.

Gominga implemented its Review Manager solution to gather and synthesize customer feedback from various online channels. This provided LG with professional analysis and real-time access to data, enabling them to quickly respond to feedback and influence content. As a result, Gominga's solution helped LG positively impact its ratings and reviews, ultimately leading to an increase in sales.

LG