Case Study: Throgmorton Private Capital saves two hours per client review with Marloo

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Preview of the Throgmorton Private Capital Case Study

Throgmorton Private Capital saves 2 hours per client review with Marloo

Throgmorton Private Capital, a UK-based financial advisory firm, faced the challenge of its advisers spending excessive time on manual paraplanning and administrative tasks like generating client review letters and analyzing fund performance data. Regional Director Philip Thrower sought an industry-specific solution to automate this work without having to outsource or delegate, as generic AI tools lacked the necessary financial services knowledge. He turned to the vendor Marloo and its AI-powered document generation and paraplanning service.

By implementing Marloo's tailored AI solution, Throgmorton Private Capital automated up to 80% of its client review letter preparation. The system saves an estimated two hours per client review by automatically generating letters, performing fund comparisons, and calculating charges. This efficiency gain allows the adviser to handle the work of one to two additional clients per week and has eliminated the need to employ a dedicated paraplanner, representing significant capacity and cost benefits for the firm.


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