Case Study: Transport for Wales encourages sustainable travel and boosts public transport use with Golley Slater

Transport for Wales launches first bilingual multi-modal campaign with Golley Slater across 10 Wales locations

Transport for Wales faced the challenge of reversing negative public perceptions and dramatically low ridership on its network following the COVID-19 pandemic, which had discouraged people from using public transport. The vendor, Golley Slater, was tasked with changing these perceptions to encourage the people of Wales to return.

Golley Slater developed a strategic brand-led campaign titled "The Real Social Network," which repositioned public transport as a facilitator of real-life connections and community building. The multi-channel campaign, which included TV, radio, OOH, and digital media, successfully shifted the nation's perception and encouraged more sustainable travel choices in the post-pandemic world.

Transport for Wales