Case Study: Stella Artois localises its Christmas key visual with Golley Slater

Stella Artois rolls out full festive key visual suite across multiple formats with Golley Slater

Stella Artois tasked its vendor, Golley Slater, with localizing its 2025 Christmas Key Visual for the UK market. The challenge was to retouch a global marketing image, replacing its non-traditional food and decorations with elements that reflected an authentically UK festive style. The project scope later expanded to include creating multiple variations featuring different product packs, including the brand's exclusive Christmas can and assets for its 0.0 range.

Golley Slater utilized its in-house design team, supported by a freelancer, to strip back the original image and reintroduce a traditional UK Christmas feel. The solution delivered was a highly flexible, interactive working file that included master brand, 0.0, and Christmas product assets. This allowed the client to easily adapt the visual, which was subsequently rolled out across a full suite of on-trade and off-trade marketing materials.

Stella Artois