Case Study: SGS Engineering achieves 5:1 ROI with targeted direct mail from Golley Slater

SGS Engineering achieves 5:1 ROI with Golley Slater

SGS Engineering, a UK-based power tool and gas strut manufacturer, sought to grow its business by testing direct mail to reach new prospects, having previously relied on digital channels. The challenge for vendor Golley Slater was to develop a highly-targeted direct mail pack that would overcome low brand awareness, build their customer base, and deliver a measurable positive ROI.

Golley Slater's solution was to create a personalized Black Friday direct mail campaign tailored to four key trades. Using an audience-first approach, they sent packs with relevant products and messaging to mechanics, plumbers, electricians, and construction professionals. This strategy delivered exceptional results for SGS Engineering, including a 5:1 return on investment, an exceptional response rate across all segments, and a significant number of new customers making a second purchase within two weeks.

SGS Engineering