Case Study: Procter & Gamble boosts Lenor buzz with Golley Slater's bespoke animated reels

Procter & Gamble boosts Lenor buzz with Golley Slater, driving 13.1K views in 3 weeks

The customer Procter & Gamble faced the challenge of generating buzz for its Lenor brand's newest products, specifically targeting an audience under 35. The company tasked its vendor, Golley Slater, with creating bespoke animated assets to build hype and set the stage for a product reveal.

Golley Slater implemented a solution by creating vibrant, bespoke animated reels designed to captivate and connect through emotional storytelling. This approach successfully brought the new product ranges to life, generating significant buzz. The results included the Jasmine & White Cedar reel achieving over 13.1K views on Instagram within the first three weeks.

Procter & Gamble