Case Study: Bosch strengthens automotive brand influence with Golley Slater

Bosch drives 64.8m video views with Golley Slater

Bosch, a renowned name in the automotive aftermarket, sought to redefine its image and cement its position as the ultimate strategic partner for workshops and mechanics across Europe. The challenge was to cut through a fiercely competitive market and build trust with a highly technical audience. To address this, Bosch partnered with the vendor Golley Slater to develop a bold, disruptive campaign.

Golley Slater's solution was "The Automotive Influencers" campaign, which borrowed the visual language of social media to showcase Bosch's real expertise and authority. This approach was brought to life through a hero video, social content, technical articles, and a powerful digital strategy. The campaign achieved remarkable results, including 64.8 million video views and 1.3 million clicks across 30 European countries. It successfully transformed brand perception and is being extended to new product lines.

Bosch