Case Study: Bluestone National Park Resort boosts bookings with Golley Slater's integrated 'Our Neighbourhood' campaign

Bluestone National Park Resort boosts bookings 23% with Golley Slater

The customer, Bluestone National Park Resort, faced the challenge of competing with larger, more established brands to attract new visitors from England and increase bookings for its new Platinum Lodges. Their goal was to drive more bookings from families within a two- to four-hour drive of Pembrokeshire. The vendor, Golley Slater, was tasked with creating a campaign to meet this challenge.

Golley Slater developed an integrated "Welcome to our Neighbourhood" campaign that highlighted the natural beauty of the Pembrokeshire Coast National Park surrounding the resort. The solution included a paid media campaign across TV, audio, social, and digital channels, supported by strategic PR activity. This approach resulted in a 44% increase in revenue year-over-year and an 11% increase over the campaign target. Bookings from the target audience increased by 23%, and the campaign generated significant positive press coverage.

Bluestone National Park Resort