Case Study: CEO Forum Group achieves streamlined contact and event management with GoldMine

CEO Forum Facilitates Company Growth with GoldMine Premium Edition

CEO Forum Group, which hosts peer group briefings and network services for more than 400 members across Sydney and Melbourne, needed a better way to manage its rapidly growing contact database and event operations. As its business expanded, it struggled to centralize member, supplier, and prospect information, track correspondence, and handle RSVPs, seating plans, and payment details for its many events using GoldMine Premium Edition.

CEO Forum Group implemented GoldMine with help from TotalCRM to create a central repository for all contacts and support event management across two office locations. GoldMine gave the team greater visibility into 5,500 contacts, reduced duplicate records, improved database segmentation and personalization, and saved time on manual data entry, helping the company focus more on new leads and membership growth.

CEO Forum Group

Fiona Blai

Administration and Meetings Assistant