Case Study: Illinois Action for Children drives advocacy wins with Goldiata Creative

Illinois Action for Children drives 2,286 email sign-ups with Goldiata Creative

Illinois Action for Children (IAFC), a Chicago-based healthcare and advocacy organization, needed to drive support for critical legislation to increase early childhood program funding. They partnered with the vendor Goldiata to create a robust digital advertising campaign aimed at engaging parents, educators, and policymakers.

Goldiata developed an advocacy campaign using a relatable theme to capture attention. Their solution included targeted Meta ads, an optimized landing page for conversions, and meticulous performance tracking. The campaign resulted in 11,800 website visits, 2,286 email sign-ups, and 2,078 letters sent to legislators, contributing to a significant legislative victory and an increase in funding.

Illinois Action for Children