Case Study: Howard University boosts graduate enrollment with Goldiata Creative's digital advertising

Howard University drives 156 form submissions with Goldiata Creative

Howard University, a distinguished academic institution, sought to increase visibility and enrollment for three of its graduate programs in a competitive higher education landscape. They partnered with the vendor Goldiata Creative to address this challenge through a focused digital advertising initiative.

Goldiata implemented a comprehensive digital advertising campaign for Howard University, which included market research, audience segmentation, and targeted Meta Ads. The solution involved creating tailored ad concepts, launching campaigns in strategic locations, developing a conversion-optimized microsite, and performing ongoing performance tracking. As a result of Goldiata's efforts, the campaign generated over 1 million impressions, 4,300 link clicks, and 156 form submissions, successfully increasing interest and applications for the graduate programs.

Howard University