Case Study: Labels Direct improves custom label eCommerce with GoldenComm

Labels Direct streamlines B2B reordering with GoldenComm using 3 search tools

Labels Direct, a custom thermal label manufacturer, faced a significant challenge in managing its vast and complex product catalog on its eCommerce site. Their previous website required customers to navigate through a deep, nested category structure, creating a tedious buying experience. They partnered with vendor GoldenComm for eCommerce development to streamline this process and implement a system for recurring orders.

GoldenComm's solution included building a new eCommerce website with lightning-fast in-site search, flexible payment options, and an OEM part finder tool. A key feature was the implementation of a recurring/auto ship option to simplify procurement for B2B customers. The new site provided a significantly improved customer experience, leading to increased conversion rates and a streamlined reordering process for their clients.

Labels Direct