Case Study: Ingram Micro delivers personalized content experiences with GoldenComm

Ingram Micro personalizes advisor content for 3 personas with GoldenComm

The customer, Ingram Micro, a global technology distributor, needed to personalize its content-heavy Ingram Micro Advisor website for its diverse audiences. The vendor, GoldenComm, utilized its expertise as a Kentico gold partner to address this challenge.

GoldenComm implemented a web personalization solution using cookies and sessions to segment users into three distinct personas. This system displayed relevant content and utilized a tagging structure for events and blogs, ensuring each user received a catered experience. The vendor successfully delivered a more efficient and engaging website for the customer's audiences.

Ingram Micro