Case Study: Great American Packaging achieves 60% qualified leads with PPC from GoldenComm

Great American Packaging drives 60% qualified leads in 90 days with GoldenComm

The customer, Great American Packaging, a Los Angeles-based manufacturer of custom poly bags and film, needed to generate high-quality B2B leads for large-scale orders, not just website clicks. They approached the vendor, GoldenComm, for a paid search (PPC) strategy to connect with serious business buyers ready for sales conversations and quote requests.

GoldenComm implemented targeted PPC campaigns on Google and Microsoft Ads, focusing on key products and the local Los Angeles area. After an initial 90-day optimization period, the vendor delivered significant results, including a 20% quarter-over-quarter reduction in Cost Per Lead. Most importantly, the lead quality was exceptional, with an average of 67% of leads being qualified in 2025, which directly fueled the customer's business growth and led to the hiring of a new salesperson.

Great American Packaging