Case Study: Church Insurance Provider achieves affordable lead generation with GoldenComm

Church Insurance Provider launches Cheap Church Insurance microsite with GoldenComm

The customer, a large church insurance provider, faced the challenge of capturing the market for low-cost church insurance without being associated with the negative connotations of the word "cheap." They needed to generate new leads from customers searching for affordable options and also identify if their existing clients were seeking less expensive solutions. The vendor GoldenComm was engaged for this project.

GoldenComm implemented a comprehensive digital solution for the customer's hedgehog microsite, Cheap Church Insurance. This included a responsive design with hyperlocal programming and phone numbers, a multi-step form, testimonials, a trending blog, and a targeted PPC AdWords campaign to generate leads. While specific metrics are not detailed in the provided text, the solution was designed to efficiently attract and convert the target audience seeking affordable coverage.