Case Study: Uber for Business boosts webinar pipeline and content output with Goldcast

Uber for Business boosts pipeline 25% with Goldcast

Uber for Business, a global platform for managing rides, meals, and deliveries, struggled with a legacy webinar platform that had an archaic user experience and could not generate real-time insights. This limited their ability to scale their demand generation efforts efficiently. They migrated to the Goldcast platform to leverage its user-friendly interface, AI capabilities, and seamless integrations.

By implementing Goldcast, Uber for Business gained a modern video hub with branded experiences and critical integrations with Salesforce, Marketo, and Slack. The use of Goldcast's features, including its AI-powered Content Lab, resulted in a 2x increase in webinar registrations, a 5-10% boost in attendance rates, a 25% increase in pipeline influenced by webinars, and a doubling of their derivative content output.

Uber for Business