Case Study: Middesk builds a webinar program from scratch and influences $1.8M in pipeline with Goldcast

Middesk drives $1.8M in pipeline with Goldcast

Middesk, a provider of business identity intelligence, faced the challenge of building an entire events program from scratch with no existing platform, templates, or processes. As the company's first dedicated events hire, Kate Young needed a vendor solution that could multiply her impact without increasing her workload as a solo marketer responsible for webinars, field events, and trade shows. She selected Goldcast as her event software.

Using Goldcast's event management platform, Middesk launched multiple webinar series and managed its entire event portfolio. The solution's intuitive templates saved significant setup time, its integrations kept data flowing into their CRM, and its Content Lab feature automatically repurposed video content. This enabled Middesk to influence over $1.8 million in pipeline, attract 3,200+ registrants, and achieve a 43.9% attendance rate across 25 webinars in a single year.

Middesk