Case Study: Alyce achieves second-highest pipeline creation with Goldcast

Making Events the Second-highest Pipeline Creating Channel at Alyce

The customer, Alyce, an AI-powered B2B gifting platform, faced the challenge of driving product adoption and building deeper relationships with its existing customer base through virtual events. They sought to re-create the valuable in-person experience while needing a data-driven approach to measure event success and connect it directly to revenue. To meet this challenge, they implemented the virtual event platform from vendor Goldcast.

Using Goldcast’s platform, Alyce gained deep insights into event attendees, seamlessly synced that data into their marketing and sales systems, and created tailored post-event follow-up strategies. This solution allowed them to position events as their second-highest pipeline creating channel. The vendor's technology also provided scalability, saving hours of setup time and enabling the team to directly track how event attendance influenced product adoption and revenue.

Alyce

Nina Butler

Director of Event Experience, Demand Generation