Case Study: Smartling achieves 42% live attendance and 112 minutes per user with Goldcast

How Smartling Reached 42% Live Attendance and 112 Minutes per User with a Netflix-worthy Virtual Event

Smartling, a B2B language translation company, faced the challenge of moving its Global Ready Conference online during COVID and attracting over 1,000 registrants while delivering a polished, Netflix‑style experience. To achieve this, Smartling selected Goldcast’s virtual event platform—leveraging simulive capabilities and extensive branding customization—to replicate a high‑production, low‑risk event that would engage global customers and prospects.

Goldcast enabled Smartling to pre‑record sessions, run a branded content hub with repeat videos, live entertainment, and interactive tabs, and capture rich attendee data for post‑event follow up. The result was 1,462+ registrations, 42% live attendance, an average of 112 minutes per user, a Net Promoter Score of 41, and 95% of attendees reporting it was easy to log in—metrics Smartling used via Goldcast’s analytics to optimize future events.

Smartling

Adrian Cohn

Head of Marketing