Case Study: Drift achieves binge-worthy human-to-human virtual events with Goldcast

An Inside Look at Drift’s Human-to-Human Virtual Event Strategy

Drift’s Event Director Janna Erickson faced a major challenge when the pandemic moved RevGrowth and other programs online: the team risked losing its brand identity by falling into generic demand-gen tactics, and their prior virtual platform had maxed out and even failed mid-event. Drift needed a human-first, binge-worthy virtual event platform that could handle complex integrations, deliver a seamless attendee experience, and support ambitious MQL and sponsorship goals — so they evaluated and selected Goldcast for the RevGrowth virtual summit.

Goldcast delivered a customizable, mobile-friendly platform with API/Marketo integration, magic-link confirmations, add-to-calendar, 100% human support, and an in-event commercial feature for sponsors. That solution gave Drift granular data on attendee interactions (who attended which sessions and for how long, engagement and chat activity), simplified sponsor lead delivery, and enabled tighter sales handoffs — helping Drift hit partnership KPIs, restore its brand feel, and generate the measurable engagement and lead insights the team and leadership celebrated (their CEO even declared, “We’re back!”).

Drift

Janna Erickson

Director of Events