Case Study: TI Midwood achieves 20% first-year growth and streamlined, targeted marketing with Gold-Vision CRM

TI Midwood - Customer Case Study

TI Midwood (TIMco), a UK wholesale supplier of fasteners, fixings, nails and power tool accessories, needed a CRM to manage, personalise and measure digital marketing in one integrated system, clean and consolidate dysfunctional data, improve operational efficiency and transparency, and track a wide and varied customer base. They engaged Gold-Vision CRM (including the Gold-Vision Connect email marketing tool) to meet these requirements.

Gold-Vision CRM implemented a single central database that lets TI Midwood segment over 4,500 customers, send targeted email campaigns and automatically track interactions so sales can follow up quickly. The integrated solution streamlined marketing and sales workflows, improved speed to market and drove over 20% growth in the first year; TI Midwood is now expanding use of Gold-Vision CRM with a lead management module to sustain further growth.

TI Midwood

Neil Maciver

Account Development Manager