Case Study: Oil Spill Response Limited achieves unified global member records and automated marketing with Gold-Vision CRM

Oil Spill Response Limited - Customer Case Study

Oil Spill Response Limited (OSRL) is the largest international industry-funded cooperative dedicated to oil spill preparedness and response. Facing fragmented data across multiple databases, OSRL needed a single view of members accessible to international teams, unified communications, a simple sales and marketing tool, and better cross‑selling visibility. To meet these needs they selected Gold-Vision CRM (leveraging Gold-Vision Connect, email tracking and marketing automation).

Gold-Vision CRM consolidated member records so emergency call‑out and response contacts are available globally, automated email tracking and lead capture from website forms, and supports marketing automation and online course booking. As a result Gold-Vision CRM aligned sales and marketing, enabled faster follow‑up of leads, automated welcome and training reminder campaigns, and clearly tracks certification and refresher training needs—improving service efficiency and member preparedness.

Oil Spill Response Limited

Emma Smillie

Marketing Manager