Case Study: Campbell Scientific achieves a centralized customer view, faster response times and better marketing ROI with Gold-Vision CRM

Campbell Scientific - Customer Case Study

Campbell Scientific, a global manufacturer of dataloggers and measurement systems, needed a simple, flexible CRM to replace a poorly integrated ERP CRM module and to centralise sales, support and marketing activity. They chose Gold-Vision CRM (including its Connect email marketing tool) to get Outlook integration, email tracking, ERP connectivity and customisable workflows so teams could track enquiries through each stage of the lifecycle.

Gold-Vision CRM was implemented with bespoke ERP integration, Outlook/email tracking and built‑in email marketing, giving sales a single view of customer accounts and real‑time access to stock, prices and orders while enabling marketing to run more frequent, traceable campaigns. As a result Gold-Vision CRM helped Campbell Scientific standardise processes across remote offices, log and follow up every interaction, measure campaign ROI and service levels, and improve enquiry response and lead management.

Campbell Scientific

Simon Dawe

Sales Manager