Case Study: Zeraki Jewels boosts prepaid orders to 40% with GoKwik KwikCheckout

Zeraki Jewels lifts prepaid orders to 40% with GoKwik

Zeraki Jewels, a fast-fashion jewelry brand, faced challenges with a low rate of prepaid orders, which caused cash flow delays and high operational costs. Their mobile checkout was slow, leading to lower conversions, and a heavy reliance on cash on delivery resulted in high return-to-origin rates. They partnered with e-commerce enabler GoKwik to implement its KwikCheckout solution to address these issues.

GoKwik provided a mobile-first KwikCheckout to speed up the buying process and used smart payment incentives like discounts and EMI on UPI to boost prepaid adoption. Their RTO intelligence tools helped filter risky orders. As a result, Zeraki Jewels increased its checkout conversion rate by 9.5% and grew its share of prepaid orders to 40%. Customers using EMI on UPI showed a 40% increase in average order value.

Zeraki Jewels