Case Study: Wype achieves 4.5x ROI and stronger retention with GoKwik's WhatsApp engagement

Wype achieves 4.5x ROI in 6 months with GoKwik

Wype, a India-based brand selling a natural gel alternative to wet wipes, sought to grow customer retention and build a scalable growth channel. They partnered with the vendor GoKwik to implement the KwikEngage service, focusing on leveraging WhatsApp for marketing.

GoKwik implemented a strategy using WhatsApp for abandoned checkout recovery and targeted retention campaigns. The solution delivered significant results, including a 4.5x ROI from WhatsApp and an automation RoAS of 25.2x. GoKwik's approach helped Wype recover lost sales and drive incremental revenue, making WhatsApp a dependable channel for growth.

Wype