Case Study: The Man Company reduces returns by 20% with GoKwik

The Man Company Reduces Returns By 20% Using GoKwik

The Man Company, an India-based men’s grooming D2C brand, wanted to reduce return-to-origin (RTO) losses driven by a high share of cash on delivery (CoD) orders while still keeping CoD available for customers. It turned to GoKwik and its Smart COD / RTO suite to address this challenge.

GoKwik analyzed The Man Company’s historical order data and applied real-time risk flagging through its RTO API to classify incoming orders as high, medium, or low risk based on factors like pin code, address, product profile, and customer behavior. By restricting CoD on just 3% of very high-risk orders, GoKwik helped The Man Company cut overall return rates by 20%, while also improving conversion and shifting more orders toward prepaid payments such as UPI.

The Man Company