Case Study: The Man Company achieves 25% higher conversion rates with GoKwik

The Man Company - Customer Case Study

The Man Company, a pioneer in men’s grooming with a strong presence in the beard care segment, faced the common e-commerce challenge of drop-offs across the purchase funnel, especially around checkout and Cash on Delivery (CoD). The brand also wanted help solving CoD-related issues such as returns-to-origin (RTO) and cash handling, while improving overall conversion rates.

GoKwik implemented its optimized checkout solution for The Man Company, including mobile-first checkout, prefilled repeat-user fields, quicker UPI payments, and 100% RTO protection. As a result, GoKwik helped increase The Man Company’s overall conversion rates by 25% and boosted prepaid transactions by 40%, improving GMV realization and reducing RTO concerns.

The Man Company

Tanvi Goenka

Manager, Corporate Strategy