Case Study: Miniwesst Achieves 33% Overall Conversion Growth with GoKwik

Miniwesst Boosts Overall Conversion Rate By 33% With GoKwik

Miniwesst, a women’s fashion and accessories brand in India, launched its own D2C store but struggled with a low, stagnant conversion rate due to a slow native checkout process and high drop-offs. To improve the shopper experience, it partnered with GoKwik and adopted solutions such as KwikCheckout and KwikPass.

GoKwik implemented faster login verification, address pre-fill, discounting at checkout, flexible payment options, and early customer identification to reduce friction and encourage conversions. Within a month, Miniwesst saw its checkout conversion rate increase by 19.49% and its overall conversion rate rise by 33%, demonstrating a clear impact from GoKwik’s platform.

Miniwesst

Aanchal Jawanpuria

Founder