Case Study: SAADAA achieves 5X retention growth with GoKwik’s KwikPass and KwikEngage

How SAADA Scaled Retention and Revenue with KwikPass & KwikEngage

SAADAA, the India-based fashion brand focused on “better basics for everyone,” wanted to accelerate growth beyond its existing loyal customer base. The company was relying mostly on email marketing, had limited visibility into anonymous visitors before checkout, and lacked enough first-party data and lifecycle journeys to scale acquisition and retention effectively. GoKwik’s products KwikPass and KwikEngage were brought in to solve these top-of-funnel and retention challenges.

With GoKwik’s KwikPass and KwikEngage, SAADAA was able to identify anonymous visitors, capture first-party data, and run automated WhatsApp retention campaigns at scale. The results were strong: a 25.89% visitor identification rate, 20 lakh+ messages sent, 50 lakh+ sessions identified, 1.36 lakh UTM-attributed visits, and 7.4X ROAS. GoKwik also helped drive a 2.5X jump in retention in one year, 5X growth in three years, and 7X better ROI than email marketing.

सादा / SAADAA

Surender Singh

EIR