Case Study: Bonkers Corner boosts retention and ROAS with GoKwik

How Bonkers Corner Improved Retention by 14% and ROAS by 3X with Kwik Engage & Kwik Pass

Bonkers Corner, a Gen Z-focused fast fashion brand in India, was growing quickly across D2C and offline stores but faced challenges in identifying anonymous site visitors, retargeting shoppers based on behavior, improving after-sales support, and managing a fragmented marketing stack. GoKwik’s Kwik Engage and Kwik Pass were introduced to help unify customer engagement, retention, and top-of-funnel identification.

With GoKwik’s solution, Bonkers Corner used RFM segmentation, WhatsApp automation, customer identification, and chatbot automation to re-engage shoppers and streamline support. The result was a 14% improvement in retention, ROAS rising to 3x, and 51% of customer queries being handled through automation, along with better CX and more identifiable top-funnel users for re-engagement.

Bonkers Corner