Case Study: CosIQ boosts checkout conversions and cuts RTO with GoKwik

GoKwik Transforms CosIQ Website's Checkout Experience

CosIQ, a leading Indian skincare brand, was struggling with a friction-heavy native checkout process that caused high cart abandonment and missed sales. The brand also relied heavily on cash on delivery, which contributed to higher return-to-origin rates. To address these issues, CosIQ turned to GoKwik and its KwikCheckout and Smart COD solutions.

GoKwik implemented a streamlined checkout experience for CosIQ with mobile/OTP, WhatsApp, Truecaller and SSO login, auto-filled addresses, broader payment options, and a smart risk-intelligence layer for COD orders. The result was a 46% increase in checkout conversions, a 19% lift in AOV, 60% growth in GMV over three months, 95% PSR, and a 1.7X reduction in RTO.

CosIQ

Kanika Talwar

Founder