Case Study: Gigi Supplements achieves 70% post-sign-up conversion with GoKwik

Gigi Supplements grows retention and 70% conversion on WhatsApp sign-ups with GoKwik

Gigi Supplements, a health supplements brand, partnered with the e-commerce enablement vendor GoKwik to grow customer retention and improve conversion rates. Their initial challenge was a natural skepticism about the performance of WhatsApp as a marketing channel and a key goal of increasing customer consent opt-ins for this new strategy.

Using GoKwik's KwikEngage product, the brand implemented core WhatsApp marketing automations, including Welcome and Abandoned Cart flows. The solution involved A/B testing a new sign-up form and conducting thorough internal testing to ensure message quality. As a result of the solution from GoKwik, Gigi Supplements achieved a remarkable 70% conversion rate on WhatsApp sign-ups, a 13.88% click-through rate, and a 20x return on ad spend for marketing automations, which reinforced WhatsApp as a powerful performance channel for the brand.

Gigi Supplements