Case Study: The Legacy Brand reduces RTO by 45% with GoKwik

Fashion Legacy Brand Reduces RTO By 45% Using GoKwik

The Legacy Brand, a fashion retail company expanding its online vertical in India, was struggling with high Cash on Delivery dependence and severe RTO rates of around 40% to 50% in some categories. These returns were hurting profitability through marketing, forward, and reverse logistics costs, and lowering successful delivery rates. GoKwik helped address this with its Kwik Checkout and real-time RTO protection solution.

GoKwik implemented 100% RTO protection, a custom ML-based risk model using 200+ parameters, dynamic CoD rules via its Real Time RTO API, and post-order interventions for medium-risk orders. Within two months, The Legacy Brand reduced RTO from 40% to 21% — a 45% drop — and increased successful delivery rates by 20%, while also converting some blocked CoD users to prepaid orders.